Setting an appropriate MDE and sample size before the test.Interpreting 4 numbers that matter in your A/B Test Report.Asking 7 questions to make the right decisions in your test.This talk is for you if you have struggled with the following questions
You have seen uplifts in tests but don't understand which ones are trustworthy.You have deployed winners in the past, but looking back you are not sure if they worked.You are unsure when to stop a test and save visitors, and when to keep them running.After this talk, you will be able to run your tests with basic understanding of statistics.
Hi! I am a statistician, a teacher and the founder of Thinking Bell.
I am known for simplifying experimentation with analogies, doodles, and games that make decisions sharper and science practical.
I have led data science research at VWO and recently taught 60 leaders at The Economist. I have authored the VWO Stats Blog and have delivered 15+ talks for experimenters.
Join me to master experimentation with clarity, depth, and fun.
Stat Talk #2
