What You'll Learn
Setting an appropriate MDE and sample size before the test.Interpreting 4 numbers that matter in your A/B Test Report.Asking 7 questions to make the right decisions in your test.This Webinar Is For You If
This talk is for you if you have struggled with the following questions
You have seen uplifts in tests but don't understand which ones are trustworthy.You have deployed winners in the past, but looking back you are not sure if they worked.You are unsure when to stop a test and save visitors, and when to keep them running.After this talk, you will be able to run your tests with basic understanding of statistics.
Hi, I am Ishan Goel, a statistician, educator and founder of Thinking Bell.
I previously led data science research at VWO, where I built VWO's Stats Engine.
Today, I teach experimentation statistics through analogies, simulations, games, doodles and real-world problems, making difficult statistical ideas intuitive and useful.
I have also taught experimentation and statistics to cross-functional teams across product, marketing and data, including a 60-person training programme at The Economist.
My goal is simple: help people reason confidently about experiments without turning them into statisticians.
Stat-Talk #2