Topics
Asymmetric Power is a new technique to speed up testing that is gaining popularity. In this talk you will:
Understand why asymmetric power intuitively makes sense for faster testing.Learn to shift the null hypothesis with ease and calculate the p-value.Decipher the two modes of faster testing: Non-Inferiority and Superiority testing.Grasp when to use these modes based on the context of your experiment.Audience
This talk is for you if:
You are regularly short of visitors to sufficiently power your tests.You have heard of Non-Inferiority Testing, but don't know what it is.You are keen on using statistics to run smarter testing at your organization.You have a lot of ideas, but don't have enough visitors to test them all.After this talk, you will have an extra edge to save visitors for testing in your organization.
Hi! I am a statistician, a teacher and the founder of Thinking Bell.
I am known for simplifying experimentation with analogies, doodles, and games that make decisions sharper and science practical.
I have led data science research at VWO and I have authored the VWO Stats Blog. In 2025, I taught a statistics bootcamp for a team of 60 marketers, product managers and data scientists.
Join me to master experimentation with clarity, depth, and fun.
Stat-Talk #7
Save Visitors with Asymmetric Power
Understand Non-Inferiority and Superiority Testing
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Join the 30-student cohort and master A/B testing stats through live classes, games, and community.