Stat-Talk #4

Stat-Talk #4

Save Visitors with Sequential Testing

Save Visitors with Sequential Testing

Deploy Large Uplifts Early

Deploy Large Uplifts Early

Solve For Peeking. Control the False Positives. Disable Harmful Tests Early.

Solve For Peeking. Control the False Positives. Disable Harmful Tests Early.

Wednesday, February 18, 2026

Wednesday, February 18, 2026

10:00 AM EST

10:00 AM EST

45 mins + 15 mins QnA

45 mins + 15 mins QnA

Topics

Topics

Topics

checkPick between Fixed Horizon and Sequential Tests for your usecase.
checkUnderstand why false winners increase when you peek.
checkSee how 3 popular methods of Sequential Testing perform.
checkLearn the tips and tricks to run Sequential Testing.

Audience

Audience

Audience

This talk is for you if:

checkYou have heard a lot about peeking, but do not understand what it is.
checkYou are unsure if Sequential Testing is for you or not.
checkYou suspect that you are getting a large proportion of false winners.
checkYou want to deploy test results faster while maintaining accuracy.

After this talk, you will have a thorough understanding of how to make decisions with Sequential Testing.

Meet Your Mentor

Meet Your Mentor

Ishan Goel

Ishan Goel

Built the Stats Engine at VWO

Built the Stats Engine at VWO

Founder & Educator

Former Head of Data Science

Author

Trained 60 Leaders

Founder & Educator

Former Head of Data Science

Author

Trained 60 Leaders

Founder & Educator

Former Head of Data Science

Author

Trained 60 Leaders

Hi! I am a statistician, a teacher and the founder of Thinking Bell.

I am known for simplifying experimentation with analogies, doodles, and games that make decisions sharper and science practical.

I have led data science research at VWO and recently taught 60 leaders at The Economist. I have authored the VWO Stats Blog and have delivered 15+ talks for experimenters.

Join me to master experimentation with clarity, depth, and fun.

Stat-Talk #4

Save Visitors with Sequential Testing

Deploy Large Uplifts Early

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Featured
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Making Sense of Data
3 Ways to Tune Your Sample Sizes
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Curious to Dive Deeper?

See Our Entire Course Curriculum

Join the 30-student cohort and master A/B testing stats through live classes, games, and community.

Curious to Dive Deeper?

See Our Entire Course Curriculum

Join the 30-student cohort and master A/B testing stats through live classes, games, and community.

Curious to Dive Deeper?

See Our Entire Course Curriculum

Join the 30-student cohort and master A/B testing stats through live classes, games, and community.