What You'll Learn
Make combinations of primary, guardrail and diagnostic metrics for maximum insights.Learn the 11 characteristics of metrics to judge if they suit your usecase.See how tech-companies like Google and Airbnb select their metrics.This Webinar Is For You If
Join if you’ve ever faced these challenges in A/B testing:
You feel the metrics you use do not indicate how customers really behave.Your team hesitates to run experiments due to fears of hurting key metrics.Winning variants often turn out to be ineffective in production for unforeseen reasons.You suspect that your team is optimising key metrics, but lagged metrics don't improve.In this talk we will discuss how to tackle these challenges by choosing the right metrics.
Hi, I am Ishan Goel, a statistician, educator and founder of Thinking Bell.
I previously led data science research at VWO, where I built VWO's Stats Engine.
Today, I teach experimentation statistics through analogies, simulations, games, doodles and real-world problems, making difficult statistical ideas intuitive and useful.
I have also taught experimentation and statistics to cross-functional teams across product, marketing and data, including a 60-person training programme at The Economist.
My goal is simple: help people reason confidently about experiments without turning them into statisticians.
Stat-Talk #1