What You'll Learn
Separately study the uplift on conversion rate and average order value.Understand what CUPED is and how it can help you save visitors.Learn how to create low-variance proxies for your metrics.Replace the outliers in your data and boost the power of your tests.This Webinar Is For You If
This talk is for you if:
You are running tests with continuous metrics like revenue per visitor.You are struggling to get significance because of large outliers.Don't know what variance is and why you should care about it.Have heard a lot about CUPED but don't know what it is.After this talk, you will understand why some metrics have high variance and what to do about them.
Hi, I am Ishan Goel, a statistician, educator and founder of Thinking Bell.
I previously led data science research at VWO, where I built VWO's Stats Engine.
Today, I teach experimentation statistics through analogies, simulations, games, doodles and real-world problems, making difficult statistical ideas intuitive and useful.
I have also taught experimentation and statistics to cross-functional teams across product, marketing and data, including a 60-person training programme at The Economist.
My goal is simple: help people reason confidently about experiments without turning them into statisticians.
Stat-Talk #8