Separately study the impact on conversion rate and average order value.Understand what CUPED is and how it can help you save visitors.Learn how to create low-variance proxies for your metrics.Replace the outliers in your data and boost the power of your tests.This talk is for you if:
You are running tests with continuous metrics like revenue per visitor.You are struggling to get significance because of large outliers.Don't know what variance is and why you should care about it.Have heard a lot about CUPED but don't know what it is.After this talk, you will understand why some metrics have high variance and what to do about them.
Hi! I am a statistician, a teacher and the founder of Thinking Bell.
I am known for simplifying experimentation with analogies, doodles, and games that make decisions sharper and science practical.
I have led data science research at VWO and recently taught 60 leaders at The Economist. I have authored the VWO Stats Blog and have delivered 15+ talks for experimenters.
Join me to master experimentation with clarity, depth, and fun.
Live Webinar #7
