Topics
Understand the exploration-exploitation tradeoff between an A/B Test and an MAB.Know when MABs can get you more conversions and how to use them.Learn from industry case studies of Udemy & Offer Fit.See how MABs can lead the way towards Personalization algorithms.Audience
This talk is for you if:
You make changes on your website for a short period of time, like flash sales.You are apprehensive about MABs and do not properly understand the risks with them.You already use MABs but want ideas on more avenues for using the algorithm.You want to personalize your website for different audiences by learning from data.After this talk you will have a clear understanding of the differences between MAB and A/B testing and a wider view idea on when to use what.
Hi! I am a statistician, a teacher and the founder of Thinking Bell.
I am known for simplifying experimentation with analogies, doodles, and games that make decisions sharper and science practical.
I have led data science research at VWO and I have authored the VWO Stats Blog. In 2025, I taught a statistics bootcamp for a team of 60 marketers, product managers and data scientists.
Join me to master experimentation with clarity, depth, and fun.
Stat-Talk #11
4 Usecases for Multi-Armed Bandits
Dynamically Divert Traffic To Winning Variations
Curious to Dive Deeper?
See Our Entire Course Curriculum
Join the 30-student cohort and master A/B testing stats through live classes, games, and community.