What You'll Learn
Understand the exploration-exploitation tradeoff between an A/B Test and an MAB.Know when MABs can get you more conversions and how to use them.Learn from industry case studies of Udemy & Offer Fit.See how MABs can lead the way towards Personalization algorithms.This Webinar Is For You If
This talk is for you if:
You make changes on your website for a short period of time, like flash sales.You are apprehensive about MABs and do not properly understand the risks with them.You already use MABs but want ideas on more avenues for using the algorithm.You want to personalize your website for different audiences by learning from data.After this talk you will have a clear understanding of the differences between MAB and A/B testing and a wider view idea on when to use what.
Hi, I am Ishan Goel, a statistician, educator and founder of Thinking Bell.
I previously led data science research at VWO, where I built VWO's Stats Engine.
Today, I teach experimentation statistics through analogies, simulations, games, doodles and real-world problems, making difficult statistical ideas intuitive and useful.
I have also taught experimentation and statistics to cross-functional teams across product, marketing and data, including a 60-person training programme at The Economist.
My goal is simple: help people reason confidently about experiments without turning them into statisticians.
Stat-Talk #11